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Intent-to-Prescribe (i2P)

Intent-to-Prescribe Software Solution (i2P)

Why Intent-to-Prescribe Software Solution?

Intent-to-Prescribe (i2P) provides timely, un-biased, uncontaminated data that reflects the prescribing intentions of the physician, along with the reason why the prescription drug may have been changed during the writing process.

Intent-to-Prescribe will offer the pharmaceutical industry pure and robust data such as:

  • De-identified patient data
  • Drug prescribed by disease/indication/therapeutic class
  • Status of prescription
  • Reason for discontinuation
  • and much more…

i2P Provides timely, robust, and uncontaminated market intelligence on the prescribing habits of healthcare professionals in an aggregate manner

  • Real-time reporting
  • Captures prescribing intent and rationale behind changes made to the original medication
  • Effective tool for guiding promotional and marketing strategies
  • Pharmaceutical Industry pays > $ 1.8 billion annually on data to track prescribing habits of physicians
  • Although this data is currently available to the pharmaceutical industry, the data is sub-optimal

i2P Data:

  • De-identified patient data
    • Age, gender
    • Indication for use (both on- & off-label)
    • Drug prescribed by disease/indication/therapeutic class
      • For a specific disease, what % of that market does your drug cover?
      • Status of prescription
        • New Rx
        • Renewal Rx
        • Renewal Rx with changes
          • Dose titration
          • If a drug is discontinued, why was it discontinued?
            • Adverse event
            • Lack of efficacy
            • Patient non-adherence
            • Cost

            For More Information:
            Contact Starteri2P@medicalinx.com or call 1-866-429-5015

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