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Intent-to-Prescribe (i2P)
Intent-to-Prescribe Software Solution (i2P)
Why Intent-to-Prescribe Software Solution?
Intent-to-Prescribe (i2P) provides timely, un-biased, uncontaminated data that reflects the prescribing intentions of the physician, along with the reason why the
prescription drug may have been changed during the writing process.
Intent-to-Prescribe will offer the pharmaceutical industry pure and robust data such as:
- De-identified patient data
- Drug prescribed by disease/indication/therapeutic class
- Status of prescription
- Reason for discontinuation
- and much more…
i2P Provides timely, robust, and uncontaminated market intelligence on the prescribing habits of healthcare professionals in an aggregate manner
- Real-time reporting
- Captures prescribing intent and rationale behind changes made to the original medication
- Effective tool for guiding promotional and marketing strategies
- Pharmaceutical Industry pays > $ 1.8 billion annually on data to track prescribing habits of physicians
- Although this data is currently available to the pharmaceutical industry, the data is sub-optimal
i2P Data:
- De-identified patient data
- Age, gender
- Indication for use (both on- & off-label)
- Drug prescribed by disease/indication/therapeutic class
- For a specific disease, what % of that market does your drug cover?
- Status of prescription
- New Rx
- Renewal Rx
- Renewal Rx with changes
- If a drug is discontinued, why was it discontinued?
- Adverse event
- Lack of efficacy
- Patient non-adherence
- Cost
For More Information:
Contact Starteri2P@medicalinx.com
or call 1-866-429-5015
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